Alumni Profiles

James F. Loftus

Class of 1981

 James F. Loftus

Jim Loftus was barely out of high school when he was making himself heard in the broadcast operations business—literally heard... on the air with WCDL-FM; while also making his mark on Marywood’s campus, earning his B.A. in Radio and Television. After graduation, he landed a post as account executive with WCAU-FM in Philadelphia, earned accreditation as a Certified Radio Marketing Consultant, and taught broadcast sales and marketing at Temple University—where, incidentally, he continued to teach for more than 20 years.

He returned to home territory in 1985, as Vice President/General Sales Manager at WTLQ-FM in
Scranton/Wilkes-Barre; became Director of Sales at WUSL-FM (where he achieved record-breaking
revenues)—and graduated from the Graduate RAB Broadcast Management School at Wharton School of Business. He went on to accept a position as Vice President/General Manager of the Susquehanna Radio Corporation, overseeing operations of five stations. He made himself heard there by launching WBHT-FM as a major contemporary hit radio station, creating a three-station WARM network, tripling one station’s market share in the young-adult demographic—and generally achieving unprecedented growth in ratings and revenue for the entire cluster.

Five years later, he joined Shamrock Communications as Chief Operating Officer, where he managed the radio division with stations in Baltimore, Milwaukee, Tulsa, and Scranton/Wilkes-Barre, while completing Georgetown University’s NAB Executive Development Program for Radio Broadcasters. In 2005, he joined CBS Radio as Vice President/General Manager/Director of Sales for Philadelphia, responsible for radio stations KYW, WIP, WOGL, WPHT, and WYSP, and he continues to serve in that role.

Jim Loftus has made his able voice heard as a leader in community and professional organizations. He is an active volunteer fundraiser for his alma mater, a “Real World” panelist, and enthusiastic mentor for anyone and everyone in his broadcast field. His fellow graduates are pleased to communicate pride in the achievements of this outstanding communications professional by honoring him with the 2011 Award of Excellence in the Liberal Arts and Sciences.


2011 Award for Excellence in Liberal Arts and Sciences